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“We are delighted to introduce the Priceless Cities platform to our regional consumers, whose loyalty and engagement were the main motivation behind our initiative.
This rollout demonstrates our continuous efforts to align ourselves with local audiences, and showcases our strong support to one of the world’s most iconic regions.
We are working closely with our local partners to further the region’s reputation as a global destination by creating unique experiences for residents and tourists.
At MasterCard, we have always believed that experiences are more important than material things and our cardholders can now make their experience in Arabia even more Priceless,” said Eslam Darwish, Head of Marketing, Middle East and Africa, MasterCard.
Priceless Arabia is part of MasterCard’s Priceless Cities platform, which was initiated in New York City in July 2011.
This campaign will be extended to the African region with the objective of eventually connecting Priceless consumer experiences across the globe.
All experiences offered through this program are available at www.pricelessarabia.com and are redeemable to both domestic and overseas MasterCard cardholders.